nuya mark nuya
DOC brand-foundation VER 0.1 DATE 2026.04

Brand foundation
for nuya — always-on consulting teams.

A small, deliberate set of tokens and rules. Use them; don't decorate them. The goal is the visual restraint of an audited document, not a launch announcement.
01 — Logo

The mark and the lockup

A continuous ribbon resolving into a lowercase n. It suggests motion, layering and handoff — the way a team passes work between specialists. Pair it with the wordmark or use it alone; it is never tilted, recolored or rebuilt.

Primary surfaces
nuya lockup on navy
nuya mark
nuya mark
nuya mark
Clear space & minimum size
x x x x
80 / Print
40 / UI
24 / Min
Clearspace equals the height of the mark's interior counter (x). Never drop the mark below 24 px in digital or 8 mm in print.
02 — Color

A small, deliberate palette

Navy carries the brand. Cyan is reserved for the mark, accents and signal — never for fields of color. Paper is the working surface. Slate carries text. We do not introduce additional hues without reason.

Core — brand

Navy

Primary brand · ink on paper

HEX #24395A RGB 36·57·90 CMYK 88·73·31·31

Navy Deep

Section depth · headers

HEX #1A2A44 RGB 26·42·68 CMYK 92·80·40·45

Paper

Working surface · light

HEX #F7F6F2 RGB 247·246·242 CMYK 3·2·5·0

Snow

Cards · over-paper

HEX #FFFFFF RGB 255·255·255 CMYK 0·0·0·0
Accent — cyan / from the mark
100#E8F7F9
200#C6ECF1
300#7FE0E8
400#5BCAD6
500#3FB8C8
600#2D94AB
700#1F6F8F
Cyan 500 and 700 form the gradient inside the mark. In UI: 500 for primary action accent, 100 for tinted backgrounds, 700 for hover/pressed.
Slate — text & structure
50#F2F3F5
100#E1E4EA
300#B8BFCA
400#8794A6
500#5B6B82
700#2F3F58
900#0F1A2E
Signal — used sparingly

Approval

Pending review · advisory

HEX #C7B894

Approved

Confirmed · audit-passed

HEX #4F8F6E

Block

Rejected · risk

HEX #B5454F

Inquiry

Question · escalation

HEX #6B5BA8
03 — Type

General Sans & JetBrains Mono

A single neo-grotesque for everything readable, and a precise mono for technical context — figures, identifiers, audit metadata. We don't pair display serifs; nuya is operational, not editorial.

Display
General Sans · 500
56 / 1.0 / -3.0%
Always-on consulting teams.
Heading 1
General Sans · 500
40 / 1.05 / -2.5%
A platform for complex enterprise implementations.
Heading 2
General Sans · 500
26 / 1.15 / -1.5%
Human approval on every material decision.
Heading 3
General Sans · 600
18 / 1.3 / -0.5%
Posting profile review · iteration 3
Body
General Sans · 400
16 / 1.55
A configurable team of specialised consultants — engagement lead, solution architect, domain leads, data, security — that collaborate, escalate and produce shared artifacts for every engagement.
Small / caption
General Sans · 400
13 / 1.5
Used for footnotes, table captions and helper copy. Avoid for primary action.
Eyebrow
JetBrains Mono · 400
11 · 12% · uppercase
Section  ·  Audit-trail · GL-410-7
Mono / data
JetBrains Mono · 400
13 / 1.5
EM-23 → FIN-04 · approved 2026-04-22 14:32 CEST · sha 3f7a9c
04 — Voice

Precise. Trust-forward. European.

We talk about audit trails, residency and decision rationale before we talk about features. We are not a chatbot, not magic, not "agentic revolution." We are how senior consultants oversee tenfold more work without giving up the audit trail.

We say

  • "By business day three of the following month."
  • "Every ledger change requires explicit approval."
  • "EU-resident, GDPR-first, no client data in training."
  • "Decisions, customizations, and design rationale stay with the engagement."
  • "Built by people who have lived inside the implementations that hurt the most."

We do not say

  • "Around month-end, give or take."
  • "AI-powered automation."
  • "Revolutionary agentic platform."
  • "Magic." "Effortless." "Game-changing."
  • "Replace your consultants with AI."
05 — Don't

Six things we never do to the mark

If a layout requires the mark to be tilted, glowing, or stretched — the layout is wrong. Use a smaller mark with more clearspace instead.

× Don't stretch or distort
× Don't rotate
× Don't recolor
× NUYA Don't uppercase the wordmark
× No glow / drop-shadow
× No clashing backgrounds
06 — In use

Sample applications

Quiet, document-like surfaces. The mark holds the corner; type carries the message; cyan only ever does the work of a signal.

Engagement lead
nuya · platform team
contact@nuya.io · +32 3 nnn nnn · Antwerp BE
Business card · 85 × 55 mm
App icon · macOS / iOS · 512
nuya · brand foundation · v0.1 nuya.io · antwerp be